Our story
The Art of Memory through scent
Arente is a Stockholm fragrance house redefining a modern composition through scent. Each Arente scent captures an element of the unspoken - fragments of memory, fleeting emotions, the hidden interior of the heart. Rooted in timeless perfumery and elevated by a Scandinavian sense of balance, our compositions balance tradition with understated elegance. Each scent is a quiet rebellion against expectation, an open invitation to genuine self-discovery.
The dragonfly, our recurring motif, embodies the spirit of Arente itself: transformation, intuition, and the courage to change.
We create fragrances for those who see life as an unfolding journey, for those who know that strength can be found in restraint, for those who dare to feel in a world that tells us not to. Our scents are unisex, crafted to attract both men and women by our blending notes that transcend traditions, masculinity and the power of femininity. Every product is designed to extend the memories through scents and offer moments of everyday luxury.
“Arente is a Scandinavian fragrance house, a place where scent becomes memory and memory becomes art and a style of living.”
Founder Story
I didn’t plan a fragrance house; I chased a feeling.
I started Arente Essentials because scent has always been my way of keeping memories close. For years I mixed and layered perfumes to build something that felt like me - confident, warm, a little unexpected. Nothing on the shelf quite nailed that feeling, so I began creating it.
On a trip to Morocco, weaving through the souks and late-night cafés, I understood what my first scent needed to be. The air was a collage - spice and sun-warmed wood, the softness of mint tea, a brush of orange blossom, the lived-in comfort of leather. That moment became Memory Lane: a fragrance shaped by warmth and contrast, built to feel familiar the first time you wear it and more personal with every memory you add.
The dragonfly became Arente’s emblem because it has always been a symbol of change for my family - my mum’s favorite, and mine. She used to say the dragonfly is born in dark water and then rises into the light - a reminder to be brave enough to change. One summer evening a dragonfly hovered over the water and settled on my wrist; I took it as a nudge to finally trust my instincts and create what I couldn’t find.
I design every Arente scent to be layered- because that’s how I’ve worn fragrance my whole life. Pair Memory Lane with Moonchild and you get something intimate but radiant; wear them alone and each tells a different part of the story. I don’t believe in rigid rules in perfumery; I believe in layers, contrasts, and subtle collisions that make a scent come alive on skin.
Arente is the art of memory through scent: modern, unisex, minimal in form, rich in feeling. It’s for anyone building a life worth remembering - and wanting a fragrance that remembers with you.
This is my story. If you want to come along, wear the scent - let it mix with your skin, your moments, and your own memories. The rest we’ll create together.
